Nothing is Hotter Than Potter

I saw the financial figures from the weekend box office results of the new Harry Potter flick. My goodness, does this brand not run out of steam? Apparently not.

Online Retail Sales are Booming

Well business on the Internet has been booming like always. The online retail sales and finance figures for the third quarter of 2010 are in. The figures are very impressive.

Ireland Takes Bailout

If you have followed global finance at all over the last couple of weeks then you have undoubtedly been exposed to the current Irish bailout controversy.

Business Basics - Staying Competitive

To survive as an ongoing entity, a business must stay competitive. The free market dictates that if there is room for competition someone, some company, will try to squeeze their way in. That company, or new competition, won't stop there.

On-Site SEO Activities

This post is simply a helpful resource identifying some common on-site seo activities.

Below is a general list of on-site activities that will enhance search engine visibility.

Search Engine Mechanics

How Do Search Engines Search?

The exact nature of search engines and how they work will vary from one engine to the next. The bigger ones such as Google, Yahoo, and Bing have similar conceptual mechanics and solid white hat search optimization techniques will positively influence a websites rankings in all three.

On Site Optimization and Off Site Optimization

Their are two components of SEO work that must be completed to obtain a competitive reach in terms of search listings and rankings. With out both components of search engine optimization a Website is not reaching max search exposure potential, and thus missing out on quality search engine traffic.

SEO - On-Site Optimization VS Off-Site Optimization

The ultimate goal of both on-site optimization and off-site optimization are one in the same. The goal is to support the target websites SERP's and increase the relevant search engine traffic. This post discuses on-site sep vs off-site seo.

Three R's of Online Advertising

The three "R's" of online advertising are three important aspects that all advertisers need to consider when developing an advertising campaign.

This article will discuss the three "R's" of online advertising and why they are important.

Google Search Result Listing - Taking a Close Look

When a search engine user submits a search query to Google the user will get a search result page with search listings in order of relevancy according to Google search algorithms.

This article will discuss the make up and components of a search listing within a search results page.

Google - The Company Basics

Google Basics

Google is a publicly traded corporation.

Google's mission statement and proclaimed purpose is to;

 "...organize the world's information"

Google is best known as a search engine which is also the engine that allows the company to grow and prosper.

How Google Makes Money

Have you ever wondered how Google makes money?

Google makes money from displaying advertisements that advertisers pay Google for. These advertisements are displayed on the search results page as well as on websites that are part of the content network.

The Google advertising programs are AdWords and AdSense
  • AdWords is the platform that advertisers come together and bid for advertising space Google, the search network, and the content network. Google also sells inventory for radio and TV time.
  • AdSense is a program and platform for content providers. It is an outlet that allows publishers to monetize their content and websites with Google ad's.
Google also makes money from charging fee's for business services. These fee's are not much compared to the value that is easily derived from the applicable product.

Related Articles






Mechanics of a Google Search

From User Query to Search Results - Break Down of the Step by Step Process

Have you ever wondered what is going on behind that friendly, plain, and useful Google Search page which we have all come to depend on and expect it to be there eagerly awaiting to help us find what we want, what we're looking for.

History of Online Advertising

Online advertising is a relatively new platform for advertisiers. Here we will briefly discuss the history of online advertising and more specifically the rapid growth and success that the young advertising medium has yielded thus far.