Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Google Advertising - The Basic Landscape of AdWords

Google makes the vast majority of it's money through advertising revenues. More specifically Google generates advertising revenue through there advertising program known as AdWords.

Cash, Credit, or Cell?

"Hey can you cover me I left my charger at work?"

This is how you will sucker your friend in to paying for your night out in a year or two.

Confused?

Yeah... you, Master Card, Visa, and American Express too.

Giving Thanks with 10 Links

I wanted to try and do something fun for Thanks Giving.

What to do. What to do.

I came up with the following...

Google Search Result Listing - Taking a Close Look

When a search engine user submits a search query to Google the user will get a search result page with search listings in order of relevancy according to Google search algorithms.

This article will discuss the make up and components of a search listing within a search results page.

Google - The Company Basics

Google Basics

Google is a publicly traded corporation.

Google's mission statement and proclaimed purpose is to;

 "...organize the world's information"

Google is best known as a search engine which is also the engine that allows the company to grow and prosper.

How Google Makes Money

Have you ever wondered how Google makes money?

Google makes money from displaying advertisements that advertisers pay Google for. These advertisements are displayed on the search results page as well as on websites that are part of the content network.

The Google advertising programs are AdWords and AdSense
  • AdWords is the platform that advertisers come together and bid for advertising space Google, the search network, and the content network. Google also sells inventory for radio and TV time.
  • AdSense is a program and platform for content providers. It is an outlet that allows publishers to monetize their content and websites with Google ad's.
Google also makes money from charging fee's for business services. These fee's are not much compared to the value that is easily derived from the applicable product.

Related Articles






Mechanics of a Google Search

From User Query to Search Results - Break Down of the Step by Step Process

Have you ever wondered what is going on behind that friendly, plain, and useful Google Search page which we have all come to depend on and expect it to be there eagerly awaiting to help us find what we want, what we're looking for.

History of Online Advertising

Online advertising is a relatively new platform for advertisiers. Here we will briefly discuss the history of online advertising and more specifically the rapid growth and success that the young advertising medium has yielded thus far.

Dear Google - Not Evil? - Then Please Define Evil


I Love Google.


I have gone back and forth in my head about utilizing the vast array of products and services that Google offers. In particular their AdSense and AdWords services. But it just seems too sketchy... too bizarre. They are the least transparent and disrespectful entity, in terms of how they treat their clients, partners, and their share holders (aka owners).

Here is a classic example...



New Facebook Search Engine

I have heard rumors that there is a new search engine in the works. Supposedly a Facebook.com based search engine. That is all I really have on the matter. But what a rumor that is... wow.

A Facebook search engine would be huge.

Online Advertising Spending Round Up

Well the overall economy, the housing market, and consumer credit may be struggling but there is one side of the economy who missed the recession memo.

The online advertising and marketing industry is popping like never before. The entire industry seems to be doing well. All the usual suspects are turning big gains in revenue, profits, and of course possibility.