Google makes money from displaying advertisements that advertisers pay Google for. These advertisements are displayed on the search results page as well as on websites that are part of the content network.
The Google advertising programs are AdWords and AdSense
- AdWords is the platform that advertisers come together and bid for advertising space Google, the search network, and the content network. Google also sells inventory for radio and TV time.
- AdSense is a program and platform for content providers. It is an outlet that allows publishers to monetize their content and websites with Google ad's.