Dissecting Marketing - Five Fundamental Components

Marketing is an obviously crucial and necessary part of any given business. In fact, Marketing is one of the 3 fundamental functions of every business.

Having said that the actual performance and success of the marketing for any given business varies widely. Not all business owners have been exposed to a properly planned and executed marketing effort. Which is why I have created this resource dissecting the marketing function into its 5 core processes. How well a marketing department is able to execute these processes correctly will determine how successful the overall marketing efforts become. Even further the level of marketing performance has a huge impact on the overall well-being and profitability of the entire business.

Evaluate Business Strengths and Competency - Company Ability to Compete and Succeed

There are 8 Business performance areas that should be analyzed when evaluating any given company's ability to compete as a business. Just like people have different strengths and weaknesses so does any given business concern. It is very important to be able to evaluate the various strengths and weaknesses of any business organization whose success or failure have an impact on you.

Analyze Business Performance by Focusing on 8 Company Performance Areas

For instance, perhaps you need to decide whether or not to invest in a company. Maybe you are trying to decide whether to stay with your current employer or accept an employment opportunity with a competitor. Or maybe you own a business and just need to see where you should focus your attention to best improve the organization.

Whatever the reason may be this business analysis checklist will help you accurately measure overall company ability.

Here I will explain the top 8 business performance areas to evaluate when grading a business's ability to succeed

Top Sources for Small Business Funding

Funding Small Business

It takes money to make money. We have all heard that phrase consistently throughout our life. That concept has been around as long as trade has been around. Even a cave man would eventually stumble upon this concept if he traded tools or food for something he desired that belonged to another.

Small business loans help fund new business opportunities

With this notion in mind, you can reason that a person who has the greatest most profitable business idea ever conceived actually has nothing until that person figures out how to finance that idea.

If you want to start a business you must figure out how to fund it. You need to find capital to get started and start making money.

Here I explain and list almost every small business funding outlet available to today’s entrepreneur.

SEM - Search Advertising - The Top Advertiser Benefits

Search Marketing is a Great way for Small Business to Advertise

Quality traffic from search engines provides online business websites with consumers that buy products. Traffic from search engines will increase financial profitability for companies who successfully obtain relevant keyword searchers from Google and other search engines online.

Qualifying Leads - Better Lead Generation Marketing

One of the best ways to improve the closing rate for your sales team is by tweaking your lead generating process. Adding a detailed lead qualifying process to your overall sales funnel will help you identify the most valuable leads as well as leads that need extra conditioning before sending them to the sales team. A qualification process is a great marketing tool used to improve sales team efficiency

This allows you to significantly cut down on the time, effort, and cost of closing each sale. It will also make for a much more efficient and confident sales team.

Lead Generation - Best Demographic Data to Collect from Generic Leads

Lead generation is a big time business and marketing activity performed online by all sorts of marketers and advertiser from all  sorts of different businesses and industries. There are countless methods to obtaining leads. Online marketing is largely focused on lead generation. If you are involved in lead generation you may have considered selling lead lists to third parties. But who do you sell your list to and what do lead buyers look for?

Lead Generation - Online Marketing for Small Business

I have put together helpful lists of demographic data variables I suggest collected when obtaining leads. By ensuring you have the following information your lead list will be of optimal value to third party perspective buyers. These variables will also help with determining if future product or services you have available are a good fit for any given individual lead. They can also help you finding new relevant correlations of people who are more likely to buy/convert that you may currently be ignorant of.

4 Characteristics of Successful Customer Apps and other Tech Based Marketing Tools

Successfully Utilizing Apps and Technology in Your Marketing Plan

Here I detail the most effective methods and strategies companies implement when developing tech and app-based marketing tools to win over customers and increase sales.

Tech based advertising and customer app marketing tools
 have been a part of top performing marketing and advertising
 programs of many profitable US businesses

This is a list of 4 Characteristics Commonly Found as Part of Successful Tech Based Marketing Tools.

4 Marketing Stratagies to Build Customer Loyalty

Customer loyalty is a priceless asset to any business who has it. Strong customer loyalty allows a company to maintain higher prices during industry price wars. It protects a core market share even when under attack from new big budget marketing campaigns from new or existing entrants. Most of all though strong healthy customer loyalty is a steady source of the most effective and credible advertising that exists; "word of mouth" advertising.

6 Online Marketing Principles that Apply to Every Business

Today the online and digital world impacts every business. At one time it was optional for a business to have a website and overall web presence. That use to be a strategic decision that had to be thought about and considered just like any other capital investment for a business. Today an online presence is an absolute must... or else.

Online Business Presence in Modern Digital World - Marketing and Advertising

I have come up with 6 online marketing and digital world principles that have an impact on every single business that exists today. Whether you like it or not the modern world has demanded that the digital world is included in every business venture.

How to Start an Online Business

The internet is probably the biggest advancement for business since the invention of currency. Which is pretty significant. You may want to consider starting an online business. But how do you do that?

You do that by following my 8 step guide to starting an online business.

Business Basics - Sex Sells - Solid Advertising Strategy

Sex Sells

There is no question about it... Sex Sells... Really Well!!

If you are having a hard time getting the attention of potential clients, the one strategy you can always turn to is boosting your advertising strategy with a sexy makeover. It will work every time!

Big Site, Big Content, Big Rankings - 3 Big SEO Tips

If you are online creating and maintaining a website or blog then you know how hard it is to get top SERP rankings from Google. Today the competition is brutal! We can all agree on that. We can also agree that it's hard to get and maintain a top spot on Google. But it's not impossible. You just have to be willing to go BIG!

Solid SEO on-site practices will lead to big Google rankings and big traffic

Maintaing a Sturdy Corporate Veil - 9 Do's and Don'ts

You created a corporation for a reason. Perhaps many reasons. But it is probably safe to say one of the biggest reasons you are going corporate is to obtain the corporate veil of protection from personal liability of business debt and unpaid creditors trying to collect. This is an obviously wise decision. But just because you have a corporation or LLC doesn't mean you can't be held personally liable. The corporate shield can be shattered.

Corporations and LLC's can protect you from being personally liable for business debt and liabilities.

The Detroit Promise - Free College For All

If you are a High School senior and want to go to college but don't have any money for school you have nothing to worry about. Your admission is free just like everyone else in detroit that wants to go to one of the five community colleges who make Detroit their home. This unbelievable deal is no deal at all it is the Detroit Promise.

The Housing Bust - Deflating The American Dream

The housing bubble starting late in this century's first decade will be a time remembered as an economic depression caused by individual American greed and the absurd steps individuals blindly took to obtain the American Dream.