Snoopy and Charlie Brown Sold Out - 175 Million Peanuts

Charles Schulz the creator of Peanuts and the lovable Charlie Brown and his dog Snoopy has managed to make waves across the branding and advertising world despite being dead.

Forgive the blunt language, I love the cartoon classic, I even contribute to the 2 billion a year in retail sales the trade mark and brand pump out on an annual basis (not for me my pops can not get enough of them {teachers}).







The brass tax of the deal boils down to the following: