Apple Steps into the World of Online Advertising With "iAD"

Mobile Advertising a growing advertising medium accounting for about 400 - 500 million dollars a year of the online advertising business just got shaken and stirred by Steve Jobs and Apple when the introduction to the "iAD" was unveiled last week.

What Does the iAD mean for the world of Online Advertising?

Though this announcement of the Apple iAD mobile advertising platform is by all means a significant and important factor for the online advertising industry, the iAD relative to the 23 Billion dollar online advertising industry is a rather small ripple, at least in the short term.

Key iAD Points of Interest to Consider 

  • Only used for mobile app and online apps advertising

  • User does not leave app if clicks on advertisement

  • 60/40 revenue split with developer apps generally sell for 0 - 4 dollars 

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